Overview
We're proud of our heritage, but always look forward.
Our logo takes our long-established visual identity, turns it inside out and brings it bang up to date. It's timeless and, like our projects, it's built to last.
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Full logo
A solid asset built from three distinct components. It has integrity.
Tagline
A simple tagline that sits alongside the logo in certain situations.
Reduced logo
The logo flexes like we do. The component parts let us create complementary visual assets that keep a robust look and feel at smaller sizes.
Clearspace
Use the relative size of the logo's V letterform as shown below to define the spacing needed when setting either of the logo versions.
Scale
Our logo has two versions with a size breakpoint. This allows the logo to be fully legible at all sizes while sticking to its heritage. We only use the full logo in print, but both versions are used as below in digital.
Smallest size: 40 px | 20mm
200px
160px
120px
Below 120px width, the logo switches to the reduced logo.
100px
80px
40px
Logo-Lockups
When using the logo and and the tagline together, set it as shown here. A template is included in the full logo package.
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Guidance
The basic rule being do not manipulate the logo in any way not specified in the brand stack. Below are common sense examples to illustrate the point.
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Change the typeface in the logo
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Stretch or distort the logo
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Pair with marks that confuse the logo
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Use a colour that the brand doesn't specify
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Use the wrong logo for size
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Change the weight
Working with partners
When laying our logo next to partner companies, always follow the steps below.
Spacing
Spacing should be determined by the relative size of the “v” letterform.
Line break
A line break should always separate every logo lockup next to ours.
Apperance: 1px, Midnight, 50% Opacity, Full height
